How AI shopping actually works
Most Shopify merchants have never seen why an AI assistant recommends a competitor's product over theirs. We have — and we can show you exactly where your own catalogue is losing that recommendation.
Squiggle analyses your entire Shopify catalogue and tells you exactly where you're losing visibility.
Get your free audit →No software to install. No account required.
The new buying channel
When a buyer asks ChatGPT, Google, or another AI assistant to recommend a product, the AI reads what's available online — including your product listings — and decides what to suggest.
If your product information is thin, generic, or incomplete, AI cannot confidently describe or recommend your product. So it recommends one it can describe instead.
A product that AI cannot understand cannot be recommended.
A product that cannot be recommended cannot be purchased.
Most Shopify merchants don't know which of their products are invisible to AI. Squiggle finds them.
Across categories, Squiggle studies the questions buyers need answered before an AI assistant can recommend a product with confidence.
The proof
We've read real product listings across six categories to understand exactly what makes an AI shopping assistant confidently recommend a product — and what quietly stops it.
Free — arrives in under 10 minutes
No software to install. No account required. Public product pages only.
Every product scored. Your 10 products needing attention most, with the reason for each. In your inbox in under 10 minutes.
Get my free Store Audit →No software to install. No account required. No obligation.